Our Book!

Sorry, Sorry, Sorry: The Case for Good Apologies (the hardcover), aka Getting to Sorry (the paperback) is a synthesis of everything we’ve learned from working on this site for the last decade. Read more about it here!

The Latest in Apologies…

SorryWatch Reads: I’m Sorry You Got Mad

I’m Sorry You Got Mad, written by Kyle Lukoff and illustrated by Julie Kwon A picture-book apology triumph! The story — told entirely in handwritten notes passed by a little boy, a teacher, and a little girl — is best for kids age 4–8. Could this be the youngest...

Mexican Olympians, we celebrate you … with RACISM!

A kind reader alerted us yesterday to this apology from Royall Elementary School in Florence, South Carolina. School started there this week, and to welcome students back, Royall offered an “Olympic parade,” celebrating the Olympic prowess of different countries. Fun!...
The Six Triple Eight at a ceremony honoring Joan d’Arc at the site of her execution in Rouen, France. May 1945.

Why did I say that? I’m going to be court-martialed, aren’t I?

“Working with you has been quite an education for me. …”

Kim Kardashian at the door of a black vehicle.

Thanks for the ping, Kim Kardashian

At a hearing of the Senate Banking Committee, the bank’s CEO Jane Fraser said Citi is “deeply sorry” and repeated that it was a “small number of employees” who did the forbidden things. (How many covered it up? Surely a tiny eensy-beensy number, so minute as to be undetectable.)

cover of Getting to Sorry: The Art of Apology at Work and at Home by Marjorie Ingall and Susan McCarthy

Our paperback is here!

Sorry, Sorry, Sorry's far more affordable paperback iteration is out today! It’s called Getting to Sorry, and it’s full of the same humor and helpfulness as its predecessor. Learn how to elicit better apologies from coworkers, friends, family, and strangers. Read...

Six times celebrities and public figures apologized terribly in 2023!

And one time a candy company nailed it! A year-end roundup is mandatory, right? So let’s dive right in. Anheuser-Busch CEO feels that transphobia is all-American! Bud Light, a beer that tastes like why wouldn’t you just drink water, had been performing poorly for...

Some Categories of Apology…

Got Apologies? Tip us off...

Contact

Pin It on Pinterest